What Even Is a Marketing Strategy?
And Why You (Actually) Need One
Let’s be honest “marketing strategy” sounds like something only big corporates have time (and money) for.
But if you’re a small business trying to grow, a clear strategy can be the thing that finally gets you out of the “post and hope” cycle and into consistent, results-driven marketing.
So, what actually is a marketing strategy? And why do you need one? Let’s break it down, no jargon required.
What Is a Marketing Strategy?
At its core, a marketing strategy is simply a plan. It outlines:
Who you’re trying to reach
What you want them to do
How you’re going to communicate that
It connects your goals with your content, platform, and actions, so every post, email, and ad has a clear purpose.
Why Does It Matter?
Without a strategy, it’s easy to:
Post randomly and burn out
Attract the wrong people (or no one at all)
Spend money on ads or tools that don’t get results
A strategy gives you direction. It helps you work smarter, not harder and that’s especially important when you’ve got a million other things on your plate.
What Should a Small Business Strategy Include?
You don’t need a 30-page document. A solid small biz strategy should cover:
Your goals - What are you trying to achieve? (e.g. more leads, better quality clients, brand awareness)
Your audience - Who are you talking to? What do they care about?
Your messaging - What do you want them to know, feel, and do?
Your platforms - Where will you show up? (e.g. Instagram, email, website)
Your content plan - What type of content will you share, and how often?
Your tracking - How will you know what’s working?
Still Not Sure If You Need One?
Here’s how to tell:
You’re “doing marketing” but don’t know if it’s working
You feel overwhelmed by content ideas (or don’t have any)
You’ve grown by word of mouth, but now want to scale
You’ve outgrown your DIY vibe and want a brand that reflects your value
Sound familiar? A marketing strategy is your roadmap, it helps you take control of your brand and grow with intention.
🧭 Ready to Build Your Strategy (Without the Overwhelm)?
Let’s create a simple, actionable plan that works for you. No fluff. Just clarity and results.
Book a free discovery call to see if we’re a good fit.